Energy Drinks: Targeting Young Adults

Why Teenagers Are So Obsessed

A recent report has found that digital marketing of energy drinks is more persuasive with young adults. This is alarming, as energy drinks are often marketed to children and young adults, despite the fact that they can be harmful to their health.

Energy drinks contain high levels of caffeine and sugar, which can lead to a number of health problems, including heart palpitations, anxiety, and insomnia. They can also be addictive, and young people who consume them regularly may find it difficult to quit.

The marketing of energy drinks is often youth-oriented, and it often features young, attractive people who are shown drinking the beverages while engaged in extreme sports or other activities that appeal to young people. This type of marketing can be very effective in persuading young people to try energy drinks, even if they are aware of the potential risks.

It is important to be aware of the dangers of energy drinks and to talk to your children about them. If you are concerned that your child is consuming too many energy drinks, you should talk to their doctor.